Fresh, quality content in your social strategy is important to attract users’ attention and keep your audience informed.

When running social media pages for your business, it can be tricky to consistently come up with new ideas to fuel your content. In this blog, we share 5 engaging content ideas to boost audience engagement and drive business:

1. Grow engagement with competitions

Launching a competition or giveaway is a great way to both reward your followers, and gain new ones. According to Tailwind, an Instagram contest or giveaway can help grow your followers 70% faster in three months than if you didn’t host a contest at all.

An effective competition can therefore help to spike your page likes, grow your engagement and boost brand awareness by asking followers to share your content to win.

2. Connect with your audience through ‘meet the team’ posts

Injecting some pictures of faces from the team into your social strategy is another great way to engage with your audience. People want to know the story behind your brand and that also means they’d like to learn more about those who are running it.

This can be an effective way of building a sense of trust between a brand and its customers. Try posting a ‘meet the team’ style series of posts where your audience can get to know you and your employees.

3. Start a series to drive followers back to your page

Starting a series provides the opportunity to interact with your fans and followers on a regular basis. Try sharing some inspiration for the week ahead on a Monday or closing the week with a business round-up on a Friday.

This consistency can enable your audience to know what to expect and give them a reason to come back to your social pages. For example, a cocktail making business could launch a social media series, sharing a secret ingredient for their most popular cocktails each week as an exclusive for followers.

4. Boost your reach by following the trends

Taking advantage of trending topics is another effective way to create relevant and topical social posts. This could be replicating a popular meme that is circulating on social media or tying into a current big event that is happening that your audience can relate to.

These kinds of posts can help widen your audience and establish stronger relationships with your current followers. Having said that, it is wise to avoid political or potentially sensitive topics that could receive backlash.

5. Build a community with user-generated content

User-generated content (UGC) is any content—text, videos, images, reviews, etc.—created by people, rather than brands. UGC is another great way to drive audience engagement and simultaneously boost your credibility…without costing you a penny.

As followers are more likely to view user-generated content as authentic compared to content created by brands, this content can help to build a sense of trust between your brand and audience.

Try asking your audience to tag your social pages into their images and add some photos of customers with your product or service into your social strategy.

Consistently publishing a variety of social posts is vital when engaging with your audience and growing your social following.

We hope this blog has given you some content inspiration and engaging content ideas to implement into your social strategy. If you’re interested in gaining some more support with your social media content, get in touch with Rawww.