Constantly searching for social media post ideas and trying to stay on trend? Ensuring that your social media content plan features important social media content calendar ideas, dates and events is essential. This keeps your content relevant and shows your audience your business is in tune with the outside world.
To help, we’ve put together our top 10 calendar dates for the rest of the year that need to be in your content plan…
March: Employee Appreciation Day
Why it matters: Recognising your employees shows your loyalty and appreciation of your staff, which also bodes well with your audience who value companies that support their team, further enhancing your brand image
Content ideas:
- Feature employee spotlights or team appreciation posts
- Share behind-the-scenes moments from the workplace
- Offer special discounts or giveaways for staff and customers
Industry ideas:
- For all industries looking to align this social media content calendar idea to your industry, you can highlight the skilled workforce behind your products.
April: World Voice Day
Why it matters: This social media post idea and day celebrates the power of voice in communication and branding.
Content ideas:
- Share expert interviews or team insights through voice messages or videos
- Highlight brand storytelling through compelling audio content
- Share Q&A videos with your staff and team
Industry ideas:
- Specifically for those in the technology industry, you could discuss AI and voice recognition trends. For those in hospitality, perhaps feature customer experiences and guest testimonials.
May: National Creativity Day
Why it matters: Encourages businesses to showcase their creativity and innovation.
Content ideas:
- Share behind-the-scenes of your creative process
- Launch a design or branding challenge for followers
- Feature customer-generated content and innovative uses of your products
Industry ideas:
- For example, within the manufacturing industry, you can show new product designs and creative processes. Within the charity industry, you could shine a light on innovative fundraising campaigns.
June: Bring Your Dog to Work Day
Why it matters: This social media post idea adds a fun, personal touch to your brand’s content.
Content ideas:
- Share photos of employees’ dogs at work
- Highlight the benefits of pets in the workplace
- Run a social media contest featuring audience-submitted pet pictures
Industry ideas:
- For example, in the hospitality industry, show pet-friendly locations and share guests with their dogs.
July: World Emoji Day
Why it matters: Engages audiences in a fun and interactive way.
Content/industry ideas:
- For those in the food industry, you could use emojis to hint at secret menu items or special offers that will be coming soon.
August: International Coworking Day
Why it matters: Celebrates the achievements of coworking and promotes collaboration worldwide.
Content ideas:
- Highlight the benefits of coworking spaces for productivity and networking
- Feature stories of successful collaborations formed in coworking environments
- Share tips for remote workers and freelancers on making the most of coworking spaces
Industry ideas:
- Those in the manufacturing industry can showcase partnerships and collaborative projects within the industry.
September: National Food Bank Day
Why it matters: Raises awareness about hunger and community support.
Industry ideas:
- Whether you’re in the manufacturing or hospitality industry, you can post community content of your business donating non-perishable goods, or excess stock to food banks. Charities can run an awareness campaign around donating to food banks.
October: World Smile Day
Why it matters: Encourages positivity and brand engagement.
Industry ideas:
- A charity could feature stories of positive impact. Or other industries could show happy images of their team or customers.
November: World Kindness Day
Why it matters: Promotes goodwill and strengthens brand affinity.
Content ideas:
- Recognise your employees by sharing their act of kindness on social media
- Have a special offer for the day
December: Winter Solstice
Why it matters: The shortest day of the year offers unique seasonal content opportunities.
Industry ideas:
- Within the manufacturing industry, you could reflect on major production milestones of the year. Charities can work to encourage year-end giving and support for winter-related causes. For the hospitality industry, promote cosy seasonal experiences and specials, and within the technology industry, look ahead at future innovations and trends.
We hope this blog has left you feeling inspired and ready to put together your business’ next social content plan. Keep checking our Social Media Calendar for more social media content calendar ideas to help fuel your social channels and boost audience engagement.