When it comes to social media, the quality of your visuals speaks volumes. It can be tempting to focus on the creative elements, like photography, typography, and colour schemes, but ensuring that your image sizes on social media posts are correct can make just as much of a difference, especially when you consider the fact that all the different platforms have different size requirements, it can get a little confusing. 

That’s why we’ve put together this ultimate guide for you to reference the correct social media dimensions across the social platforms.

Why are social media image sizes important?

Your social media profile is often a first point of contact for potential customers. An eye catching, put together social profile communicates credibility, while an outdated or poorly presented one may not leave the best impression. Properly sized, high-resolution images are essential to achieving this level of professionalism. Here’s how getting the right social media dimensions can help your digital presence:

• Prevent pixelation – Using a small photo and stretching it to fit can lead to blurry, low quality images
  
• Avoid unwanted cropping – Ensuring the correct image sizes on social media posts prevents crucial elements being cut off
  

• Showcase professionalism – High quality, well-proportioned images contribute to a cohesive, on-brand presence
  

Facebook image sizes (2024)

With 3.07 billion active users, Facebook is the most used social media platform. Although it may not seem like the go-to for the younger generations, it’s one of the most effective platforms for businesses to interact with new customers, successfully market, and increase brand awareness.

Research from Business of Apps found that 65% of users say that viewing photos is their biggest reason for using Facebook. So, in order to make an impression on the platform, here are the key social media image sizes you should abide by:

• Profile picture: 170 x 170
• Cover photo: 820 x 360
• Portrait image: 630 x 1200
• Landscape image: 1200 x 630
• Reel: 1080 x1920
• Square image: 1200 x 1200
• Animations: 1080 x 1080
• Event cover photo: 1920 x 1005
• Stories: 1080 x 1920 
• Ad image: 1080 x 1080 

All dimensions shown are in pixels. 

Instagram image sizes (2024)

Instagram is at the core of aesthetic creativity and with 2 billion monthly active users, it’s the perfect destination for sharing photos that intrigue and entice your customers. Especially with the rise of Reels, the platform is grabbing Gen-Z demand for visual appeal by the horns.

With Instagram being the home of creative content, it’s important that the images reflect this. To do so, here are the recommended social media post image sizes:

• Profile picture: 320 x 320
  
• Feed photos:
  – Landscape – 1080 x 566
  – Portrait – 1080 x 1350
  – Square – 1080 x 1080
• Thumbnails: 161 x 161
  
• Carousels:
  – Landscape – 1080 x 566
  – Portrait – 1080 x 1350
  – Square – 1080 x 1080
• Reels: 1080 x 1920
  
• Stories and story ads: 1080 x 192
  
• Ad image:
  – Landscape – 1080 x 566
  – Square – 1080 x 1080

All dimensions shown are in pixels. 

LinkedIn image sizes (2024)

LinkedIn is the ultimate platform for networking and professional branding. To make a great impression with your audience of over 134.5 million daily users, stick to these LinkedIn social media image dimensions:

• Profile picture: 400 x 400 
• Cover photo: 1584 x 396
• Square Post: 1080 x 1080 
• Portrait Post: 1080 x 1350px
• Landscape image: 1080 x 566
• Reel: 1080 x 1920px
• Blog post link images: 1200 x 627
• Sharing a link in update: 1200 x 627
• Ad images:
  – Company logo and spotlight logo – 100 x 100
  – Sponsored content images – 1200 x 627
  – Sponsored carousel images – 1080 x 1080

For company pages these social media dimensions differ slightly: 

• Company logo size: 300 x 300 pixels
• Page cover image size: 1128 x 191 pixels
• Life tab main image size: 1128 x 376 pixels
• Life tab custom modules image size: 502 x 282 pixels
• Life tab company photos image sizes: 900 x 600 pixels
• Square logo: 60 x 60 pixels

All dimensions shown are in pixels. 

X (formerly Twitter) image sizes (2024)

X, formerly known as Twitter, is  known for snappy, and engaging content. X currently has 368  million monthly active users and the platform offers a great place to openly communicate with your consumers and build on your brand’s transparency. 

The most recent social media post image sizes for X are: 

• Profile picture: 400 x 400
• Header photo: 1500 x 500 
• In-stream landscape image: 1600 x 1900 
• In-stream square image: 1080 x1080
• In-stream portrait image: 1080 x1350
• Card image: 800 x 418
• Ad images:
  – Single and multi-image tweets – 600 x 335
  – Carousels and app card images – 800 x 800
  – Website, direct message and conversational card images – 800 x 418

All dimensions shown are in pixels. 

TikTok image sizes (2024)

As a platform built on short form video, TikTok’s primary focus is on video and storytelling. With 1.58 billion monthly users, TikTok offers ample opportunities for brands to stand out with well-proportioned visuals. Here are the optimal sizes:

• Profile image size: 200 x 200
• Video size: 1080 x 1920
• Story size: 1080 x 1920
• Carousel video/image size: 1080 x 1920
• Ad size: 1080 x 1920

All dimensions shown are in pixels. 

It’s time to elevate your social media presence

The correct social media post image sizes can greatly impact your brand’s online perception. Ensure you’re making a lasting impression with sharp, professional visuals across all platforms. For additional support with your social media content, from planning to creation, reach out to Rawww. From social media calendars to image optimisation, we’re here to help your socials shine.