With 2.8 billion active social media users, it’s becoming increasingly important for brands to have a strong social media strategy. Here’s our top 7 tips on how to get the most out of your social media marketing.
1. Don’t just rely on internal marketing support
By working with an external marketing team you’ll have access to a group of people that are experts in their chosen field. With dedicated designers and creative copywriting experts at your service, your social media strategy is bound to flourish in a way that may not have been possible when relying on a few in-house employees.
2. Stay current
One thing that’s certain about social media is that change is guaranteed, with Facebook, Instagram and LinkedIn creating new updates, constant algorithm changes and new ways of sharing content, it can be quite the challenge to stay up to date with everything.
That’s why it’s ideal to have a team behind you that can stay up to speed with the latest trends, and help your brand stand out with a social media strategy that includes new and fresh ideas that are bound to leave an impression on your audience.
3. Tools to use to manage your social media
There’s a range of different tools that you can use to make managing your social media easier. From scheduling to useful analytics, these tools come in handy to help you save time, organise your socials and monitor engagement, ensuring your social media strategy is being effectively applied.
Here’s a list of a few platforms that can help to manage your businesses socials:
- Hootsuite
- Buffer
- Loomly
- CoSchedule
- Agorapulse
- SocialPilot
4. Motion graphics and animation
Motion graphics and animations are a great way to add value to your social media strategy. It not only emotionally and mentally engages your audience, but it also makes your brand content shareable across social networks.
Video marketing is taking off, with 80% of content currently consumed featuring in video or animation format. (Sendian Creations). They act as a fun and creative way to get a brand message across, they’re memorable and improve conversion rates.
5. Creative Campaigns
Lacing creative campaigns throughout your social media strategy is a great way to improve company image, build brand recognition, boost sales and increase ROI. Ensure everyone, whether internal or external, properly learns your brand, in order to strategise creative campaigns tailored to your market and audience.
6. Social profile optimisation
Often, you can get so hung up on what you’re posting and forget about how to optimise your profile, and trust us there’s a few tips and tricks that make all the difference when it comes to search and brand awareness.
From uploading a high-quality profile picture, so people are able to put a face or logo to the brand, update your bio with relevant information, so you can clearly and concisely get your brands message across to those visiting your social profile to including relevant links and links to your website, to get as much website traffic as possible.
7. A new vision of your brand
Approaching your brand with a fresh set of ideas and optimising your social media strategy is essential to ensure you get the best results possible. You have to see social media as a way to evolve your brand in an online space.
Putting yourself in the shoes of your customers can often help, think about what they would like to see, what would break through the noise and catch their eyes? Once you begin thinking like this, you’ll create ideas and take inspiration from things that have worked well, with a range of new ideas that will get your brand name out there.
Feeling inspired to create an engaging social media strategy? Follow our social calendar to access quick ideas for your next social post.