By repurposing your social media content, you can extend its lifespan and maximise impact. When it comes to the specific benefits of repurposing your content, it can help increase reach, improve your SEO efforts, and allows you to make the most of your existing content. 

Join us as we take a closer look at this simple, but effective, strategy and its many benefits…

How does repurposing your content increase your overall reach?

Reaching new audiences

The key benefit of repurposing your social content is that it broadens its exposure. By sharing it on different platforms or in alternative formats, you increase the likelihood of reaching new audiences.

Improving SEO

Repurposed content opens doors for more backlinks and social shares, contributing to improved search engine rankings, making it a smart strategy for bolstering your online presence.

Maximising value

Why let good content go to waste? Especially content that has taken hours to create and produce in the first place. The benefit of repurposing your content is that it allows you to breathe new life into existing material, ensuring you extract every ounce of value from your efforts.

Ways to repurpose your social media content

Now you know why you should repurpose your content, let’s look at how you can do this…

Turn a blog post into an infographic

Infographics are highly shareable and can help attract new audiences to your content.

Convert webinars into bite-sized videos

As we’ve established in the past, it’s all about getting straight to the point with social media, so making your webinar content easily digestible by breaking it up into shorter form videos is a great way to repurpose your content.

Republish on social media

Share your blog post, video content or podcast on social media multiple times, using different headlines and images to attract different audiences.

Utilise different media forms

Repurpose your original content and serve it up in different forms to appeal to a larger audience, including video, audio and written content.

What are the best practices for content repurposing?

Whilst there are several benefits of repurposing your content, it’s important to know the key things to consider to get the most out of your content, and drive real results.

Know your audience

Understanding your target audience, and what formats they prefer is key to successfully repurposing your content and it having the desired impact.

Keep the message consistent

Maintain consistency across different formats reinforces your brand identity and most importantly drives home the main message/s.

Promote across multiple channels

Yes, usually less is more, but when it comes to repurposing your content you’ll see better results from sharing your content across multiple channels and platforms, helping to increase exposure and reach more people.

Content repurposing isn’t just about recycling; it’s about amplifying your message and extending its lifespan. By tapping into the benefits of repurposing content, you can reach new heights in your digital marketing efforts and elevate your brand’s online presence.